The use of primary and secondary research enabled us to see what our target audience (teenagers) like to see in a film and how the trailers attract their attention and makes them want to see them in the cinema. The quantitative and qualitative data collected allows us to analyse the research in numerical terms or non-numerical term (such as quality).
Our primary research included:
- a survey on a popular social network site, Facebook. Rach collected the data and we analysed it to see what our audience like in a film and how we could incorporate it into our trailer - this was also quantitative data collected.
- Interviews with our actors to find their views of our trailer.
- Another questionnaire to our target market.
- A location analysis to see which was most suitable.
- Analysis of trailers on YouTube to borrow ideas of film narrative and shots we could use.
Our secondary research included:
- We went on Freeplay.com to find suitable songs which were non-copyrighted, to use as a soundtrack for our trailer.
- On YouTube when we analysed the trailers you can read comments on the trailer, from all over the world, to see their views on it.
- We created a mindmap to lay out our ideas clearly and to analyse which one would be best.
- Storyboards to plan our shots and timing.
- Costumes for our characters to wear in their different clips.
- Researched clips from other films to incorporate into our film.
- Music to use as our soundtrack and that was non-copyrighted.
Skill Development:
- Mindmaps to formulate ideas
- Research and planning completed before the production process
- Blogspot used more and in greater detail
Nikki Stock
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