Tuesday 23 February 2010

RESEARCH & PLANNING - Pulp Fiction Film Poster Analysis


Pulp Fiction have a very deliberate film poster. It has been made to look like an old book cover. This is shown by the 10 cents sign on the right, making the cover look cheap, tacky/ trashy. Also in the right bottom corner it looks as through the book cover has been bent and damaged. All around the edge of the poster is crinkles and creases making it look old and used.

The title of the film is in the largest font making it stand out from the rest of the writing on the poster. In small font directly underneath is the name of the director 'Quinton Tarantino'. His name isn't hugely emphasised as Pulp Fiction was one of his earlier film created in 1994. Since then he has become a very established director. However Reservior Dogs established Quinton Tarantino, so at the top of the poster is "From the creator of 'True Romance' and 'Reservoir Dogs'." This will attract his fans aswell. Under this is the many names of the famous actors participation in this film. This is shown to be important as it is near the top of the poster. Using the actors names acts as a USP for the audience.

With the image used of Uma Therman lying on the bed, we can analyse her body language towards the camera/ audience. She has put down a book, leaving her hand on it, showing she has diverted her attention from this book towards the audience. As she is smoking her wrist is showing very clearly. This is a sign of flirtation towards the male audience. However, crossing her legs in the air shows her innocence at the same time of being flirtatious.

At the bottom of the poster is 'Coming soon to a theatre near you'. This doesn't give a difinitive date, but tells the audience to stay aware that it is to be released in the near future. Under that is the logo on Miramax, the production studio funding this project.

Overall, the film posters are designed to attract the audience and show them an image which represents the whole film narrative.


Nikki Stock

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