Thursday 17 December 2009

RESEARCH AND PLANNING - Nighmare on Elm Street 2010 Trailer Analsis


The music starts very low and mysterious, which matches the location and the atmosphere of this film. The first shots are of derelict buildings in the misty darkness. This setting immediately tells the audience that this film is of the horror genre, as it starts of dark and empty, which makes them uncomfortable and slightly scared already. There is the sound of breathing then in an extreme long shot, a man runs onto the screen, as if he’s running away from something, always checking behind him. There is a strong beat as he appears on the camera, which builds up tension, as he then runs towards the camera. Cars are then seen chasing him. There is a whole mob after him, and a man shouts, “Kruger, get back hear, you sick bastard”. This shows their anger towards him as the all move closer to where he has hidden inside one of these neglected buildings, carrying a bar, which presumably is to hit him. Freddie Kruger is on the other side of the locked door as the mob shake at it violently, trying to open it. They start yelling at each other, as Freddie yells in desperation “I didn’t do anything!” The man is then seen lighting a can on gasoline on fire, to burn the building down with Freddie inside of it.

The music changes into a screech, as Freddie trapped by encircling flames, rips his jacket off, revealing his famous outfit, of the red and black stripy top. These two colours represent danger. There is an explosion and the music stops, with a fade to black. A beat of music and red captions appear, splattered with blood, with the words ‘From Producer Michael Bay’. This encourages fans of Michael Bay’s work to see his newest project. The dynamic then changes as the clips are then split by fade to blacks and the strong heartbeat emphasised each individual clip. This builds up a tense climax as eventually the heartbeat changes to make the audience feel incredibly uncomfortable. There is a character explaining how she sees Freddie in her dreams, which gives the audience an incline about what the film is about. There is an extreme close up of the ‘Elm Street’ sign, as a child, who makes this trailer very scary, sings the key theme song. There is a series of short clips quickly edited and which show glimpses of Freddie Kruger in his burnt form, for example we see is hand in a glove with long knife fingers scraping along a wall. We see a group of teenagers in different scenarios, meeting Freddie, and trying anything to not fall asleep.

The music suddenly stops as the tension is a its climax, and a teenage boy is walking alone, in a boiler house, and Freddie grabs him from behind to kill him. We see outlines/ silhouettes of Freddie, but never his full body or face close up. This leaves suspense for the audience, who will see this film in the cinema. At the end, after man quick shots, with the changing heartbeat, there is a scream from a girl and Freddie then scraps across the screen, as the title appears ‘A Nightmare On Elm Street’ in the red font with scratched marks on top of it, to give the impression that Freddie Kruger is out to get you. We then hear Freddie talk as he moves in on his victim, claws our, and we then catch a glimpse of his burnt face. This may shock the audience, however it is very short so it keeps the mystery alive.There is another caption, which directly communicated with the audience as it says ‘don’t fall asleep.’ Then the date appears ‘4.30.2010’. This is very precise showing that the film is very sure of when it is to be released, expecting a large audience.


Here is the YouTube link:



Nikki Stock

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