RESEARCH AND PLANNING - Comparing Keith teaser trailer and theatrical trailer

This is a link to the teaser trailer for Keith:
http://www.youtube.com/watch?v=FQ3mc5z7NX8&feature=related

This is a link to the theatrical trailer for Keith:
http://www.youtube.com/watch?v=gEDY_l8E1Do&feature=related

The theatrical trailer is 2:04 mins long whereas the teaser trailer is 1:56 - that is not a big difference which I was surprised at - normally there is a larger time difference between the trailers.

One of the first differences I noticed was that there was a lot more scenes taken from the film that kept there dialogue whereas in the teaser trailer they had dialogue but it was spread over a number of different shots from various parts of the film.

The theatrical trailer shows the personalities of the characters for example the audience knows that Natalie plays tennis all the time and Keith calls his teachers by his first name etc

The theatrical trailer shows less of the fighting and dramatic parts of the film, it also doesn't shows Keith and Natalie being that affectionate towards each other - this leaves the audience wanting to go and see the film to find out what happens

I think both trailer are effective but I also think that in this case the teaser trailer is more effective in attracting an audience than the theatrical one.

Rach.