I have chosen to analyse the teaser trailer for the film Spider-man as i think the way in which the trailer is composed is extremely clever. The start of the film appears to be a typical bank robbery crime drama, before the trailer nears its end and the trailer is revealed to be for a sci-fi film, as the surreal shot of the web and the action shots of him swinging dramatically between buildings take you by surprise.
By revealing the name of the security guard at the beginning of the trailer it draws you further into the story line and re-enforces the idea that this is taking place in reality. The routine of their everyday life is juxtaposed against the action and confusion of the attack on the bank, leaving a more powerful impression on the audience, as they see the attack from the victims point of view rather than just observing a typical action film.
The flash transition between the logo of Columbia pictures and the next shot cleverly breaks the audience into the action, setting them up for the excitement which is to come. This is perfectly synchronised with the start of the electric guitar being played in the background which adds to the drama and mounting excitement.
The view of them walking out through the point of view of the security cameras demonstrates the amount of security the bank has, and how professional the thieves must be to get through it, this further emphasises how powerful Spiderman must be as he defeated them easily despite their ability to successfully complete such a clever robbery.
The flicker of the screen on the security camera as the bank is attacked shows how the high measures of security have been overcome, and the villains are taking over.
The close up shot of the villain using a mobile phone shows their reliance on modern technology, meaning that the teenage audience can relate.
The bad guys are shown in masks, this is a stereotypical image of villain, making it clear to the audience that they are evil and still managing to make them appear intimidating even though it is so cliched.
The canted angle of the camera, and the quick movements and hand held camera work, creates confusion, and implies that this could be being seen from the point of view of a bank worker. The short shots show the hectic activity which is taking place, and again show confusion and fear.
A high angle shot of a woman below them as they sore up on a rope to safety shows her vulnerability, whereas the low angle shots of the helicopter as they fly away show their power and success.
A high angle shot of a woman below them as they sore up on a rope to safety shows her vulnerability, whereas the low angle shots of the helicopter as they fly away show their power and success.
The close up of the evil guys face in the helicopter as he glances towards the camera, shows confidence, and the phrase "sit back and enjoy the ride" could also be intended to be directed at the audience, suggesting that when they go and see the film they can just sit back and enjoy it.
The high angle shot of the helicopter as it is caught by the web shows they have been defeated and that there is now i higher power than them in control.
The close up of the faces of the bad guys shows their confusion, reflected in the fast confusing stuttering movements of the helicopter blades. A wide shot shows overview of what is happening, making it clear to the audience that something is going wrong. The helicopter in reverse could represent their reversal of fortune, they were making progress and now they're not. The sound of the characters panting is played loudly over the top, emphasising the characters fear, the absence of music adds to the tension as the camera slowly pans outward.
The way in which the camera is zoomed to start with means that the audience cannot see the full view of what is going on and is confused, mirroring the feelings of the characters.
The slow zoom out of the camera reveals the full image as the audience realises what film they are actually viewing the trailer of as the giant web comes into view.
The way in which the helicopter blades are trying and failing to continue spinning, shows the thieves failed attempt at the bank robbery. At the time the twin towers were an iconic American image, so it is as though Spiderman is defending America, they also symbolise height and power, mirroring Spidermans character. The spectacular image of new york skyline also makes the overall image more dramatic.
The music reaches its climax as captions begin to appear on the screen, showing their significance and making them memorable. The close up of spider mans face is an iconic image of him, everyone should recognise it. It is shown straight after the signature move of his character in the comic books as he shoots web, as anyone who was a Spiderman fan would recognise.
The use of the word spin is a clever reference to the spider side of him, as is the music in the background, the lyrics "I wanna take you on a roller coaster" mirror the way in which he is tumbling and throwing himself between the buildings. The way he swings towards the camera involves the audience in the shot, he also swings above the cameras view, symbolising his agility and speed as the camera cannot keep up. The zoom on the title "Spider man" makes the lettering seem powerful and intimidating like the character.
The fast paced and dramatic music throughout this composition of shots creates an adrenaline rush, and reflects the fast paced nature of the film, the electric guitar helps to attract the teenage audience.
The final dramatic image of him as he soars towards the camera before the date flashes onto the screen is extremely effective.
Lucy :)
This trailer can be found through the following link:
http://www.youtube.com/watch?v=9-r7qymfa0Q
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