Earlier on in the blog i analysed the poster shown below. Since then i have found a range of other posters for the same campaign which have been recently released. I plan to analyse these in comparison with the first poster released, and look at how much more they reveal about the characters and the plot and how they manage to successfully do this.
This was the first poster in the campaign which was released...
The poster shown below has also been released in advertisement for the first part of the 7th Harry Potter film. As it can clearly be seen it is designed to reveal much more about the narrative and characters involved. To those who have read the books it is a reminder of the content, and an indicator that the films are being true to the plot, and to those who haven't it is an indicator of genre and narrative, and so a suggestion of target audience. The way in which the title is hidden by the characters image shows that the film is already well known and the producers are assuming that the audience will know the film. The font and design of the title are also shown in the signature layout of the film series, making the film clear. The background is mainly dark with a light centre, possibly mirroring the nature of the film, this shows that it is a dark narrative with some light relief represented by the light shining in the centre of the background. The quote from the film "I open at the close" is acting as a tag line at the foot of the poster, shown just below the image of the character holding the snitch which is related to the quote. The bottom of the image fades into darkness showing that there is mystery and unanswered questions in the narrative. The credits are again shown in an unobtrusive small white font.
The poster below has also been released as part of the advertising campaign for harry potter and the deathly hallows. Again a quote from the film is used which is in relation to the image itself. A smaller less obvious image is also used above this quote, another reference for those who have read the books, and a tantalising hint for those who haven't to cause them to ask questions about the plot. The background is again blank darkness, however the tiara/diadem seems to be lighting it up, a possibly reference to the story line, of how Harry, the main character, brings hope to the world like light to darkness. The title and the words "coming soon" are shown in white and silver, a reflecting on the tiara/diadem, and to allow them to stand out against the dark background.
The following posters may not be official promoters of the advertising campaign, however, they are still being used to promote the release of the film. The one below mirrors the darkness of the narrative and also reveals two of the main characters to the audience. Within the mysterious darkness of the background is the title, shown clearly at the bottom of the screen in a light reflecting silver to stand out, possibly again representing how the character Harry brings light to the darkness of the storyline.
The final poster shown below is also an indicator of narrative, and displays the title as the predominant feature of the poster. The darkness again reflects the narrative, although this poster appears to be more of an advertisement of the book than the film.
Lucy :)
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