This is a theory which identifies the type of the audience and how they respond to the text. It suggests that the audiences responses are always predictable, measurable, and directly related to the specific media stimulus. They believe there are two types of audience; passive and active.
The passive audience are injected with ideologies. They are seen to accept the presented version of events to them. The downfall of this approach is it doesn't account for the emotional responses that may occur. This is because everyone has different life experiences and this may effect the way they see/ interpret each text.
The active audience are seen to interact with the text, ie. they question it. They don't sit and agree with the ideologies they are being injected with, they rebel and question it and create different meanings from the text.
Our trailer can be seen fit for a passive audience as some of the close up shots, along with the music dictates our audiences feelings and tells them to be scared to. At the end of our trailer, where Megan breaks down and slides down the cupboard crying, giving up, can make the active audience interact with it. They can feel sympathy for her as she is stuck or feel pity for her as she doesn't try to escape. She can be seen as either weak or vulnerable.
Nikki Stock
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