Friday, 26 March 2010

RESEARCH AND PLANNING - 3D Poster Analysis

As the media technology is always being improved and updates, the new innovative way for the audience to consume films is in 3D. This is an example of a poster from a film previously released in 2D and has now been remade into 3D.

This poster is showing the characters in the film sitting as the audience wearing their 3D glasses, having a great time. The tag line at the top is designed to draw the audience to see this film again with the new innovative 3D experience. That is the USP of the poster, so it is in the largest text on the page, in a shining yellow/ gold font. At the bottom of the poster are more USP's such as 'Walt Disney' productions, the director 'Tim Burton' who is well renound for good films, the3D appeal of the film is greatly highlighted in a bright green font, and the picture of the glasses in the corner of the poster. IT also tells the audience the month it is released in selected cinemas.

Nikki Stock

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