EVALUATION - Creativity

In class we discussed creativity and we where asked the following questions:

What was the intended outcome of the production?

What was the purpose of your film?

For the first question: we looked at the generic conventions of teaser trailers and we tried to follow them but at the same time make our trailer be able to stand out on it's own. We got a lot of ideas and there was a number of ideas we didn't use but I think it is important to have more ideas than you need than not enough. The intended outcome was to make our trailer look like a proper professional teaser trailer.

For the second question: the purpose was to attract a target audience and create enigma.

When looking into creativity we looked into the shot choices we made, mise en scene, editing sound and how we have improved from our previous work. I think we were most creative with the editing as we used a lot of flash transitions and captions to make our trailer look effective. We thought a lot about shots and used a wide range of them, the shots we used told the audience about the characters (who was vulnerable, who was in control etc). We did think about mise en scene, the costumes and the settings and props etc as we think these are important parts of any production. Sound is probably the thing we have improved most, last year we didn't know how to get rid of back ground sound whereas this yea we have matched the soundtrack with the shots, used sound effects and voice overs we have also been able to fade to sound in and out.

Rach.