Wednesday 31 March 2010

EVALUATION - Creativity of our piece

Over the course of the two years, I feel that personally I have improved greatly in my knowledge of Media techniques and effective editing. I'd say this is partly due to the influence that Media holds over me after gaining a strong understanding of different mediums that allow me to actively analyse them. It's perhaps due to this that it's reasonable to say that creativity has improved greatly from the first project we had ever done. The evidence can be seen on my old blog where we had difficulties being effective in creating an interesting piece.

Our whole teaser trailer is composed of creative ideas from all members of the group. This is reflected in our finished piece as well as the overall marketing campaign.

Our whole mise-en-scene, editing and titles all combine together to create an effective piece of footage which I feel produces interest for the audience.

For example, the transitions that we used. We used a mixture of fade-to-blacks and flashes. These fades represented time passes and the flashes represented a change in time. To further this, these changes in time were shown in a brighter colour not only to show this contrast but also represent happier times. This is a direct opposite to the dingy colour that our female protagonist is currently in.

The music and sounds are used effectively I feel. The music slowly builds up suspense as the antagonist finally draws a knife. The editing and shot selection reflect the feel that is created through the use of music, making it seem ever more professional. As for sounds, we could have used them a little better. It's partly due to the sounds we gained from the Internet. They didn't have an authentic feel to them so they do feel a little 'slapped on'. Otherwise I'd say we utilised sound to the fullest extent.

The whole mise en scene I feel was incredibly effective. We studied locations, lighting and even costumes to ensure that our piece looked as natural and professional as possible. It all combined together to create an effective piece. Our use of lighting was exceptional I feel, especially in the home our protagonist is trapped in. If you look to the final few shots, you can see the dim lit kitchen - a reflection of our female character's feelings.

The titles were spaced conciously amongst the various shots. They flowed with the little narrative that was given, as well as the music. The font is crisp and clear with a blood red outline, giving the sense that purity is slowly become swarmed in bloodshed.

Overall I'd say we made a very concious effort to be creative in developing our media film. Despite a few aspects that could have been made better, I do feel that we gave it our all. From the location down to the costumes, we made an effort to be as effective as possible so that it generates interest and curiosity.

-Dale

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