RESEARCH AND PLANNING - Dear John Poster analysis

This poster is a clear indicator of genre, target audience, and narrative. The body language of the characters indicates that the film is a romance, and their age suggests it is aimed at teens and young adults. The light nature of the poster gives the impression that the film is light hearted and cheerful, however the facial expressions of the characters reveal that their could be some sadness involved. The well known surroundings of the characters suggest that the film will be reality rather than fantasy, and the simple layout suggests that the plot is not complex, but its the content which is the main feature. The reference to the producer is placed above the title in a clear font as a main selling point, as are the names of the actor and actress. Each of these is shown in a sunny coloured font mimicking the light nature of the film. The tag line, shown in white writing beneath the title is an indicator of genre, along with the image this is a clear reference. the release date shown below the credits is in bold white writing to draw attention.

Lucy :)