RESEARCH AND PLANNING - Analysis of Empire Magazine cover ... Clash of the Titans

This cover is also very effective in drawing attention to the right features. The image from the film "Clash of the Titans" is shown as the main focus of the page, again covering part of the title. This image is a suggestion of the narrative and genre of the film, as the clothing tells us the time period and setting. The prop suggests that the film contains action and violence, in indication of the target audience and rating, and the stance in which the character has posed tells us he is defensive, the grime on his face and skin also suggests violence and another era.

The title has been modified to match the theme, glowing as though it is alight, with flames licking at the edges of the letters. The background is a blur of dull colours which suggests fast paced action and also makes the image stand out clearer. The word FREE is shown in capital letters, drawing the audiences attention to it and making the magazine look more generous in general, which raises that audiences opinion of the brand. The rule of three is again used at the right hand side of the page in the phrase "Gods! Monsters! Heroes!", not only does this make the line more catchy, but it also gives the audience more of an idea of the genre of the film. The title "Clash of the Titans" is shown in large white capitals to draw the eye. Flames appear to be dancing around the edge of the letters, linking them to the image and making even the title seem exiting. The way in which they refer to the film as the UK's "Hottest blockbuster" makes the film sound even more appealing, and relates back to the flames around the words shown above.

The caption shown below of the Alien feature is again displayed in a glowing green font, mirroring the content of the feature and adding interest, the image coming out of the 30 also makes it appear more attractive and dramatic. The rule of three is used again at the foot of the page, this makes the page look more even as their is a phrase for each section of the page, one for each side and one in the centre. The constant use of exclamation marks throughout the page also dramatises everything and makes them seem much more exiting, mirroring the content of the magazine, and adding to the overall effect.

Lucy :)