Wednesday 31 March 2010

EVALUATION - Analysis of Magazine front cover



In relation to the magazine front cover, as with the poster, we did a lot of research in order to improve our knowledge and ensure that our work was as professional as possible. We looked at a number of magazines such as Film Comment, Film Maker and Total Film, rather than just evaluating Empire, in order to ensure that our experience was as wide as possible. However, we decided to use Empire as the foundation for our own magazine cover as this is the most well known and easiest to access.

We decided not to use the image we were originally going to, as we wanted Empire to appear behind his head, however we could not achieve this with the original image as it was an extreme close up, and it obscured too much of the title. We therefore decided to use the same image as is mentioned on the poster as it was the perfect size and layout. We kept it full length in order to leave enough space at the top of the page to display the title.

We then found Empire on Google Images and consequently added a new layer in Photoshop to add the image. We then saw that on Empire magazine front covers the price and date were featured just above the 'M'. We therefore included this to our own front cover so that our work would look as professional and as genuine as possible. We also found that another common feature was the tagline: "The World's Biggest Movie Magazine." We therefore included this in our magazine cover, we were careful to try and make it the same colour as the title. We also have featured a bar code on our magazine front cover, this makes it professional. A button is also displayed in the bottom right hand corner, advertising other aspects of the magazine.

The text down the left hand side illustrates what else will be featured in the magazine. We kept the fonts the same, however we enlarged the names of the films mentioned and capitalised them, also making them a different colour (black) from the rest of the text (white). To make them stand out on a difficult background we added a glow; we did this by clicking on the tool bar 'Layers' and then selecting the 'style' option. We then chose the inner glow and outer glow effects, this made our text glow white and therefore stand out. We were going to include several other images relating to the films mentioned, however we felt that they looked out of place on the cover and that our magazine had enough already on it. At the bottom left side of the magazine we had advertised a free gift. The font is the same, however the colour is blue to make it stand out, 'FREE' is in capitals to draw the audiences attention. We wanted an outer glow on this image as well and decided that yellow would be the suitable choice as again, it would draw the audiences' eyes to the gift and so also the magazine cover.

The text on the right side of the cover relates to the image of our character. 'Runaway' is the biggest text apart from the title of the magazine. Above it was advertised a new film which would spark the audiences' interest. Below the title is information about what would be included in the article as well as the page it would be featured on. All this text is in red and therefore stands out against the otherwise neutral coloured cover. Originally, the background was white however we felt this looked too plain, so we decided to use the gradient tool again - this time with a teal blue - to add depth to the image. This makes the image stand and makes our cover more interesting and appealing to the target audience.

We found it difficult using the layers on Photoshop however after using them for a while we became accustomed to using it. Overall we feel that our magazine front cover is professional and attract the intended target audience.

RACH, LUCY, NIKKI and DALE.

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